How much is a name worth?

It's a heck of a lot if your name is Tom Clancy!

Ubisoft bought Tom Clancy! Seriously, Tom Clancy sold his name to Ubisoft. Henceforth he shall be known as Bob. Bob the name whore. Bob the "I sold myself for millions, what are you worth?" Bob.

Ubisoft announced today it has reached an agreement with Mr. Tom Clancy to acquire all intellectual property rights to the Tom Clancy name, on a perpetual basis and free of all related future royalty payments, for use in video games and ancillary products including related books, movies and merchandising products.

Stolen from TeamXbox who have the full text of the press release.

On a totally separate note I sent Ubisoft an extremely reasonable price list for the rights to my name and to Half-pint's name. Half-pint is already gloating as he expects to get a higher offer than me.

It's so sad when your cat is worth more than you are!