HoC Random Ghosts' Scenery of the Day - 03292014

How have I never noticed this before?

This is one of the stores in multi-player from Call of Duty Ghosts. One of the original maps not the DLC. Which means I have been playing the map for over five months and just finally noticed this storefront. Please note that I have run through this store multiple times (usually under fire) and I have set up in the window behind the sign to snipe – not to mention the number of times I have stood on top of the sign itself.

Did anyone else happen notice the name of the store? Before now?

PS- I died taking this photo as I had to stand still long enough to get the shot.