You are hereI know! Let's re-brand!
I know! Let's re-brand!
So, you are the most successful orange juice company in the world, and your brand is recognized world-wide because of your relentless TV advertising of the past 15 years.
You are in the boardroom with the marketing department and they show you the idea of the century: "Let's change our image!"
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Were they not born yet when Coke tried this?
I'm actually impressed that they didn't try changing their name to an acronym, as is the trend of the last few years.
TPC? T&A?
Everybody likes T&A!