Stay Connected: a system that believes in itself

Until it doesn't

So Guba bought a new coat – she had some time to shop for herself so she took it. And brought back a new coat. It's a nice coat but that's not the story here.

It's buttons are attached with an advanced new system called STAY CONNECTED®.

It's even registered.

"You will never lose another button when purchasing a garment with the STAY CONNECTED®, reinforced button shank."

And you know they really believe in the STAY CONNECTED® system because they included three spare buttons.

Three. Spare. Buttons.